Description
Book SynopsisBrilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public''s actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.
Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you''re trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard.
Nowad
Table of Contents
- : Sunday: Who needs PR?
- : Monday: External audiences
- : Tuesday: Dealing with the media
- : Wednesday: Social media
- : Thursday: Practical pointers for powerful press releases
- : Friday: Marketing communications
- : Saturday: Internal PR
