Description

Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.

Powering Content: Building a Nonstop Content Marketing Machine

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Paperback / softback by Laura Busche

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Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection... Read more

    Publisher: O'Reilly Media
    Publication Date: 25/06/2017
    ISBN13: 9781491963746, 978-1491963746
    ISBN10: 1491963743

    Number of Pages: 308

    Non Fiction , Business, Finance & Law

    Description

    Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.

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