Description

It's not what you say, but how you say it. Solving problems with words is the essence of politics, and finding the right words for the moment can make or break a politician's career. Yet very little has been said in political science about the elusive element of tone. In "Political Tone", Roderick P. Hart, Jay P. Childers, and Colene J. Lind analyze a range of texts - from speeches and debates to advertising and print and broadcast campaign coverage - using a sophisticated computer program, Diction, that parses their content for semantic features like realism, commonality, and certainty, as well as references to religion, party, or patriotic terms. Beginning with a look at how societal forces like diversity and modernity manifest themselves as political tones in the contexts of particular leaders and events, the authors proceed to consider how individual leaders have used tone to convey their messages: How did Bill Clinton's clever dexterity help him recover from the Monica Lewinsky scandal? How did Barack Obama draw on his experience as a talented community activist to overcome his inexperience as a national leader? And how does Sarah Palin's wandering tone indicate that she trusts her listeners and is open to their ideas? By focusing not on the substance of political arguments but on how they were phrased, "Political Tone" provides powerful and unexpected insights into American politics.

Political Tone: How Leaders Talk and Why

Product form

£80.00

Includes FREE delivery
Usually despatched within 5 days
Hardback by Roderick P. Hart , Jay P. Childers

1 in stock

Short Description:

It's not what you say, but how you say it. Solving problems with words is the essence of politics, and... Read more

    Publisher: The University of Chicago Press
    Publication Date: 25/04/2013
    ISBN13: 9780226023014, 978-0226023014
    ISBN10: 022602301X

    Number of Pages: 304

    Non Fiction , Politics, Philosophy & Society

    Description

    It's not what you say, but how you say it. Solving problems with words is the essence of politics, and finding the right words for the moment can make or break a politician's career. Yet very little has been said in political science about the elusive element of tone. In "Political Tone", Roderick P. Hart, Jay P. Childers, and Colene J. Lind analyze a range of texts - from speeches and debates to advertising and print and broadcast campaign coverage - using a sophisticated computer program, Diction, that parses their content for semantic features like realism, commonality, and certainty, as well as references to religion, party, or patriotic terms. Beginning with a look at how societal forces like diversity and modernity manifest themselves as political tones in the contexts of particular leaders and events, the authors proceed to consider how individual leaders have used tone to convey their messages: How did Bill Clinton's clever dexterity help him recover from the Monica Lewinsky scandal? How did Barack Obama draw on his experience as a talented community activist to overcome his inexperience as a national leader? And how does Sarah Palin's wandering tone indicate that she trusts her listeners and is open to their ideas? By focusing not on the substance of political arguments but on how they were phrased, "Political Tone" provides powerful and unexpected insights into American politics.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account