Description

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
  • A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
  • Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
  • Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
  • Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
  • Lecturer resources available at www.blackwellpublishing.com/benoit

Persuasive Messages: The Process of Influence

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£51.95

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Usually despatched within 5 days
Paperback / softback by William Benoit , Pamela Benoit

3 in stock

Short Description:

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 18/12/2007
    ISBN13: 9781405158213, 978-1405158213
    ISBN10: 1405158212

    Number of Pages: 288

    Non Fiction , Dictionaries, Reference & Language

    Description

    Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
    • A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
    • Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
    • Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
    • Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
    • Lecturer resources available at www.blackwellpublishing.com/benoit

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