Description

A bold re-examination of how political attitudes change in response to information.

Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

Persuasion in Parallel: How Information Changes Minds about Politics

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Hardback by Alexander Coppock

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A bold re-examination of how political attitudes change in response to information. Many mistakenly believe that it is fruitless to... Read more

    Publisher: The University of Chicago Press
    Publication Date: 25/01/2023
    ISBN13: 9780226821825, 978-0226821825
    ISBN10: 022682182X

    Number of Pages: 216

    Non Fiction , Politics, Philosophy & Society

    Description

    A bold re-examination of how political attitudes change in response to information.

    Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

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