Description

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: * Build your credibility * Adapt your pitch to your audience * Win your listeners' minds and hearts * Overcome resistance to your proposals * Leverage the forces that move people to embrace new ideas

Persuading People: Expert Solutions to Everyday Challenges

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£9.16

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Paperback / softback by Harvard Business School Press

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Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice,... Read more

    Publisher: Harvard Business Review Press
    Publication Date: 04/03/2008
    ISBN13: 9781422122730, 978-1422122730
    ISBN10: 1422122735

    Number of Pages: 91

    Non Fiction , Business, Finance & Law

    Description

    Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: * Build your credibility * Adapt your pitch to your audience * Win your listeners' minds and hearts * Overcome resistance to your proposals * Leverage the forces that move people to embrace new ideas

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