Description
Book SynopsisEthnography is at the heart of what researchers in management and organization studies do. This crucial book offers a robust and original overview of ‘’doing’’ organizational ethnography, guiding readers through the essential qualitative methods for the study of organizations.
Preparing students to enter the field with a confident outlook and a toolkit of skills, chapters present a series of action-learning projects to arm readers with practical exercises that will hone the abilities of the organizational ethnographer. Expert contributors offer crucial outlines into a variety of essential skills, including shadowing, autoethnography, interviews, media analysis and storytelling. The book concludes with a chapter by a doctoral student, providing unique insights into the development of the ethnographic understanding of organizational realities.
Featuring useful exercises and an accessible style, this book is critical reading for PhD and Masters students in business administration and organizational theory, as well as social science students undertaking qualitative methodology programmes. It will also be useful for students on MBA courses in need of a humanistic approach to organizations.
Trade Review’If only I had a book like this when I was starting out! Organizational Ethnography
gives helpful direction for doing this important type of qualitative research in a multitude of ways. Each chapter presents an accessible account of a different ethnographic technique presented by researchers who have practiced it successfully. Insightful examples and helpful tips abound. I highly recommend this book to anyone intending to practice ethnography in organizations, new students and experienced researchers alike.’ -- - Mary Jo Hatch, University of Virginia, US and author of Organization Theory: Modern, Symbolic and Postmodern Perspectives
Table of ContentsContents List of contributors vii 1 Doing ethnography: introduction 1 Nancy Harding and Monika Kostera 2 Notes and poetry from the field: a fieldwork diary 18 Monika Kostera and Joanna Średnicka 3 Observation: on the importance of being there 31 Monika Kostera 4 How to shadow organizing 45 Barbara Czarniawska 5 Autoethnography 59 Mark Learmonth and Mike Humphreys 6 To look at the world from the Other’s point of view: interview 74 Monika Kostera and Anna Modzelewska 7 Inter-ethnography: from individual beings to collective becoming 91 David Calås, Katarina Ellborg, Daniel Ericsson, Elin Esperi Hallgren and Alina Husung 8 Media analysis: on the importance of everyday images 110 Alexia Panayiotou 9 Reading and interpreting social media: exploring positive emotional expressions in organizing 129 Noomi Weinryb, Nils Gustafsson and Cecilia Gullberg 10 Autoethnography through the folk tale lens 151 Anna Zueva 11 Ethnography meets storytelling: a marriage made in heaven 166 Hamid Foroughi 12 In search of openness to the ethnographic analysis of work: early organisational anthropology and contemporary organisational theorising 178 Paweł Krzyworzeka and Hugo Gaggiotti 13 Learning to see the wood through the trees as a PhD ethnographer 200 Sarah Bloomfield Index 217
