Description

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

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Hardback by Richard C. Ling , Walter E. Goddard

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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 05/06/1992
    ISBN13: 9780471132271, 978-0471132271
    ISBN10: 0471132276

    Number of Pages: 176

    Non Fiction , Business, Finance & Law

    Description

    The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

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