Description

In a world where movie marketers are the stars of the story, Opening Weekend recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

Opening Weekend

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Hardback by Jim Fredrick

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Short Description:

In a world where movie marketers are the stars of the story, Opening Weekend recounts Jim Fredrick's journey through the... Read more

    Publisher: University Press of Mississippi
    Publication Date: 10/15/2024
    ISBN13: 9781496853387, 978-1496853387
    ISBN10: 1496853385

    Non Fiction , Entertainment

    Description

    In a world where movie marketers are the stars of the story, Opening Weekend recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

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