Description

In early modern England, while moralists railed against the theater as wasteful and depraved and inflation whittled away at the value of wages, people attended the theater in droves. On Demand draws on recent economic history and theory to account for this puzzling consumer behavior. He shows that during this period demand itself, with its massed acquisitive energies, transformed the English economy. Over the long sixteenth-century consumption burgeoned, though justifications for it lagged behind. People were in a curious predicament: they practiced consumption on a mass scale but had few acceptable reasons for doing so. In the literary marketplace, authors became adept at accommodating such contradictions fashioning works that spoke to self-divided consumers: Thomas Nashe castigated and satiated them at the same time . William Shakespeare satirized credit problems. Ben Jonson investigated the problems of global trade, and Robert Burton enlisted readers in a project of economic betterment.

On Demand: Writing for the Market in Early Modern England

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Hardback by David J. Baker

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Short Description:

In early modern England, while moralists railed against the theater as wasteful and depraved and inflation whittled away at the... Read more

    Publisher: Stanford University Press
    Publication Date: 03/12/2009
    ISBN13: 9780804738569, 978-0804738569
    ISBN10: 0804738564

    Number of Pages: 224

    Non Fiction , ELT & Literary Studies , Education

    Description

    In early modern England, while moralists railed against the theater as wasteful and depraved and inflation whittled away at the value of wages, people attended the theater in droves. On Demand draws on recent economic history and theory to account for this puzzling consumer behavior. He shows that during this period demand itself, with its massed acquisitive energies, transformed the English economy. Over the long sixteenth-century consumption burgeoned, though justifications for it lagged behind. People were in a curious predicament: they practiced consumption on a mass scale but had few acceptable reasons for doing so. In the literary marketplace, authors became adept at accommodating such contradictions fashioning works that spoke to self-divided consumers: Thomas Nashe castigated and satiated them at the same time . William Shakespeare satirized credit problems. Ben Jonson investigated the problems of global trade, and Robert Burton enlisted readers in a project of economic betterment.

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