Description

Norman Bel Geddes has long been considered the ‘founder’ of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design. Nicolas P. Maffei’s magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes’ work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes’ futuristic but pragmatic style – his notion of ‘practical vision’ – was central to his work, and highly influential on the professional practice of American industrial design in general.

Norman Bel Geddes: American Design Visionary

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Paperback / softback by Nicolas P. Maffei

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Norman Bel Geddes has long been considered the ‘founder’ of American industrial design. During his long career he worked on... Read more

    Publisher: Bloomsbury Publishing PLC
    Publication Date: 22/02/2018
    ISBN13: 9781474284615, 978-1474284615
    ISBN10: 1474284612

    Number of Pages: 256

    Non Fiction , Art & Photography

    Description

    Norman Bel Geddes has long been considered the ‘founder’ of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design. Nicolas P. Maffei’s magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes’ work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes’ futuristic but pragmatic style – his notion of ‘practical vision’ – was central to his work, and highly influential on the professional practice of American industrial design in general.

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