Description

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.

Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.

Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

Niche: The missing middle and why business needs to specialise to survive

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£11.91

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Paperback / softback by James Harkin

3 in stock

Short Description:

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general... Read more

    Publisher: Little, Brown Book Group
    Publication Date: 02/08/2012
    ISBN13: 9780349123004, 978-0349123004
    ISBN10: 0349123004

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.

    Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.

    Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

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