Description

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

New Product Development: Managing and Forecasting for Strategic Success

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Paperback / softback by Robert J. Thomas

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Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 19/11/1993
    ISBN13: 9780471572268, 978-0471572268
    ISBN10: 0471572268

    Number of Pages: 368

    Non Fiction , Business, Finance & Law

    Description

    Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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