Description

The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

New Online Retailing: Innovation and Transformation

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Hardback by Gerrit Heinemann , Christoph Schwarzl

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The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new... Read more

    Publisher: Gabler
    Publication Date: 28/09/2010
    ISBN13: 9783834923233, 978-3834923233
    ISBN10: 3834923230

    Number of Pages: 261

    Non Fiction , Business, Finance & Law

    Description

    The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

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