Description

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

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£9.99

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Paperback / softback by David Taylor

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Short Description:

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 07/09/2007
    ISBN13: 9781841127699, 978-1841127699
    ISBN10: 1841127698

    Number of Pages: 168

    Non Fiction , Business, Finance & Law

    Description

    Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

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