Description

Book Synopsis

It is the most powerful revolution of this century.

Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.

neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to''s. This is a ''force multiplier,'' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate exec

neuroAI

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    A Hardback by A. K. Pradeep

    £20.40

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    RRP £24.00 – you save £3.60 (15%)

    Order before 4pm today for delivery by Mon 16 Nov 2026.

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      Book details

      Publisher John Wiley & Sons Inc
      Published 8/26/2024
      ISBN-13 9781394261963
      978-1394261963
      ISBN-10 1394261969

      Description

      Book Synopsis

      It is the most powerful revolution of this century.

      Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.

      neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

      neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to''s. This is a ''force multiplier,'' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate exec

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