Description

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don''t they?

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Myths of Social Media

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£14.39

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Paperback by Ian MacRae

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SHORTLISTED: Business Book Awards 2021 - Sales & MarketingEveryone knows that social media is free, millennials are all adept social... Read more

    Publisher: Kogan Page Ltd
    Publication Date: 01/03/2020
    ISBN13: 9780749498719, 978-0749498719
    ISBN10: 749498714

    Non Fiction , Business, Finance & Law

    Description

    SHORTLISTED: Business Book Awards 2021 - Sales & Marketing

    Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don''t they?

    The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

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