Description

Book Synopsis
Guides students completing complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments

Trade Review
"In today's economy it is widely recognized that the size and growth of multicultural populations are closely linked to successful marketplace performance of business on a national level, and especially in urban communities. This book combines business case studies, theory, historical context, policy implications, statistical data, and financial and management concepts to provide students a full range of information and tools to address issues of how businesses can effectively reach multicultural markets in urban areas, and beyond." Jerome Williams, Rutgers Business School-Newark and New Brunswick

Multicultural Marketing and Business Consulting

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£1,206.54

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Order before 4pm today for delivery by Tue 6 Jan 2026.

A Hardback by Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya

15 in stock


    View other formats and editions of Multicultural Marketing and Business Consulting by Thaddeus Spratlen

    Publisher: University of Washington Press
    Publication Date: 05/12/2012
    ISBN13: 9780295992396, 978-0295992396
    ISBN10: 0295992395
    Also in:
    Decision theory: general Education / Educational sciences / Pedagogy

    Description

    Book Synopsis
    Guides students completing complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments

    Trade Review
    "In today's economy it is widely recognized that the size and growth of multicultural populations are closely linked to successful marketplace performance of business on a national level, and especially in urban communities. This book combines business case studies, theory, historical context, policy implications, statistical data, and financial and management concepts to provide students a full range of information and tools to address issues of how businesses can effectively reach multicultural markets in urban areas, and beyond." Jerome Williams, Rutgers Business School-Newark and New Brunswick

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