Description

Book Synopsis
Guides students completing complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments

Trade Review
"In today's economy it is widely recognized that the size and growth of multicultural populations are closely linked to successful marketplace performance of business on a national level, and especially in urban communities. This book combines business case studies, theory, historical context, policy implications, statistical data, and financial and management concepts to provide students a full range of information and tools to address issues of how businesses can effectively reach multicultural markets in urban areas, and beyond." Jerome Williams, Rutgers Business School-Newark and New Brunswick

Multicultural Marketing and Business Consulting

    Product form

    A Hardback by Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya

    £45.12

    Includes FREE delivery

    Order before 4pm today for delivery by Tue 15 Sep 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Multicultural Marketing and Business Consulting by Thaddeus Spratlen

      Book details

      Publisher University of Washington Press
      Published 5 December 2012
      ISBN-13 9780295992396
      978-0295992396
      ISBN-10 0295992395
      Also in:
      Decision theory: general Education / Educational sciences / Pedagogy

      Description

      Book Synopsis
      Guides students completing complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments

      Trade Review
      "In today's economy it is widely recognized that the size and growth of multicultural populations are closely linked to successful marketplace performance of business on a national level, and especially in urban communities. This book combines business case studies, theory, historical context, policy implications, statistical data, and financial and management concepts to provide students a full range of information and tools to address issues of how businesses can effectively reach multicultural markets in urban areas, and beyond." Jerome Williams, Rutgers Business School-Newark and New Brunswick

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account