Multichannel Marketing: Metrics and Methods for On and Offline Success

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Paperback / softback by Akin Arikan Short Description:

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 24/04/2008
ISBN13: 9780470239599, 978-0470239599
ISBN10: 047023959X

Number of Pages: 312

Non Fiction , Computing