Description

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

Moderns: Midcentury American Graphic Design

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£40.00

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Hardback by Steven Heller , Greg D'Onofrio

2 in stock

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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The... Read more

    Publisher: Abrams
    Publication Date: 19/09/2017
    ISBN13: 9781419724015, 978-1419724015
    ISBN10: 1419724010

    Number of Pages: 336

    Non Fiction , Art & Photography

    Description

    In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

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