Description
Book SynopsisJo Owen has an MBA and knows what it takes to succeed in today's business world. As a top authority on leadership, he practices what he preaches. He has worked with over 100 of the best (and one or two of the worst) organisations in Asia, Europe and North America. He was a partner at Accenture, started a bank, built a business in Japan and is a founder of five national charities. He is a top corporate coach and speaker on leadership and the bestselling author of How to Manage, How to Sell, How to Influence and How to Lead, the UK's number one book on leadership.He can be reached at jo.owen@leadershippartnership.com.
Table of ContentsIntroduction
1. The world of strategy
1.1 The nature of strategy
1.2 Dealing with strategy
1.3 Applying strategy to your area
1.4 Four pillars of strategy
1.5 Strategy and the art of unfair competition
1.6 Portfolio strategy
1.7 Creating a vision for your firm and your team
1.8 Mergers and acquisitions
1.9 How to be innovative
1.10 The language of strategy
1.11 Business start-ups
2. Marketing and sales
Introduction
2.1 The nature of marketing
2.2 The advertising brief
2.3 How to be an advertising expert
2.4 The marketing brief
2.5 Market segmentation
2.6 How to price
2.7 Market research
2.8 Competitive and market intelligence
2.9 What people buy and why
2.10 How to sell – to be imported: persuasive conversations?
2.11 How not to sell
3. Finance and accounting
Introduction
3.1 Maths for managers
3.2 Surviving spreadsheets
3.3 The financial structure of the firm
3.4 Models of business
3.5 Financial accounting
3.6 How to use the Capital Asset Pricing Model
3.7 Assessing investments in practice
3.8 Negotiating your budget
3.9 Managing your budget
3.10 Overseeing budgets
3.11 The balanced scorecard
3.12 The nature of costs: cash versus accruals
3.13 The nature of costs: fixed versus variable
3.14 Cutting costs: methods change
3.15 Cutting costs: slash and burn
3.16 Cutting costs: smoke and mirrors
4. Human capital
Introduction
4.1 Dealing with HR professionals
4.2 HR strategy and minimising the cost of production
4.3 HR strategy and the quality of production
4.4 HR strategy: enabling growth (or decline)
4.5 HR strategy: compensation
4.6 Organisation culture and what you can do about it
4.7 Organisation culture and how to change it
4.8 When to fire someone
4.9 Ethics
5. Operations, technology and change
Introduction
5.1 How to start a change effort
5.2 Setting up a project for success
5.3 Managing projects
5.4 The nature of quality
5.5 Applying quality
5.6 Restructuring the organisation
5.7 Reengineering
5.8 Using consultants
5.9 Dealing with the law
6. Lead your team
Introduction
6.1 How to take control
6.2 What you
