Description

Book Synopsis

In 1959, the first Mini was produced on an assembly line at Cowley, near Oxford. It would take a team of supremely talented designers, engineers and production-line workers to build a car that was unique in appearance and construction. They would clash over an uncomfortable and unsafe prototype, and the public had to be convinced to buy a car that let in water when it rained. But somehow the Mini became an icon. Designed for austerity and efficiency, the car came to represent individuality and classlessness.

Today, the car is still produced at Cowley - it is now owned by BMW and called the MINI. A great British manufacturing story, it is more popular throughout the world than it has ever been, a symbol of the age that created it. But who makes these things, and what do they think about their work? By meeting the people behind the MINI, Simon Garfield uncovers a fascinating story of endeavour, ingenuity and masterful marketing. The modern MINI has come a long way from the leak

MINI The True and Secret History of the Making of

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    A Paperback / softback by Simon Garfield

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      Book details

      Publisher Faber & Faber
      Published 1 July 2010
      ISBN-13 9780571248117
      978-0571248117
      ISBN-10 057124811X
      Also in:
      Technology, Engineering & Agriculture Automotive technology and trades History of engineering and technology Travel & Transport Motor cars: general interest

      Description

      Book Synopsis

      In 1959, the first Mini was produced on an assembly line at Cowley, near Oxford. It would take a team of supremely talented designers, engineers and production-line workers to build a car that was unique in appearance and construction. They would clash over an uncomfortable and unsafe prototype, and the public had to be convinced to buy a car that let in water when it rained. But somehow the Mini became an icon. Designed for austerity and efficiency, the car came to represent individuality and classlessness.

      Today, the car is still produced at Cowley - it is now owned by BMW and called the MINI. A great British manufacturing story, it is more popular throughout the world than it has ever been, a symbol of the age that created it. But who makes these things, and what do they think about their work? By meeting the people behind the MINI, Simon Garfield uncovers a fascinating story of endeavour, ingenuity and masterful marketing. The modern MINI has come a long way from the leak

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