Description
Book SynopsisMethods in Behavioral Research drives home foundational concepts and supports students' mastery of the essential elements of behavioral research with a straightforward and accessible presentation. Fascinating and relatable researchfrom canonical studies to recent scholarship on Instagram usage and the impacts of Covid-19engage students in exploring the methodology of research. Focused organization combined with clear and direct writing remains a hallmark of
Methods in Behavioral Research: chapters follow the arc of a research investigation, from planning through conducting and presenting. The text provides a strong foundation for students both as future researchers themselves, and as critical consumers of global research studies and claims. The 15th edition, which aligns with APA 7e, foregrounds important questions of diversity, equity, and inclusion in past and future research and its assumed universal applicability.
New FeaturesA deep, integ
Table of ContentsTable of Contents
Preface
About the Authors
1. Scientific Understanding of Behavior
2. Where to Start
3. Ethics in Behavioral Research
4. Fundamental Research Issues
5. Measurement Concepts
6. Observational Methods
7. Asking People About Themselves:
Survey Research
8. Experimental Design
9. Conducting Experiments
10. Complex Experimental Designs
11. Single-Case, Quasi-Experimental,
and Developmental Research
12. Understanding Research Results:
Description and Correlation
13. Understanding Research Results:
Statistical Inference
14. Generalization
Appendix
A: Reporting Research
B: Statistical Tests
