Description

This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.

A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.

Meeting Customer Needs

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£42.99

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Paperback / softback by Ian Smith

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This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series.... Read more

    Publisher: Taylor & Francis Ltd
    Publication Date: 01/10/2003
    ISBN13: 9780750659840, 978-0750659840
    ISBN10: 075065984X

    Number of Pages: 232

    Non Fiction , Business, Finance & Law

    Description

    This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.

    A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.

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