Description

This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of Spanish from different Spanish-speaking countries with a view to informing our understanding of intercultural communication in a contemporary business environment. Using elements of pragmatics with tools from conversation analysis, the book examines the various activities that telephone conversationalists engage in to supply and demand a service over the phone through the mediational means of Spanish by addressing the following questions. * Do speakers of Spanish display similar communicative practices as those observed in other languages when requesting and being offered a service over the phone? * Do specifically located activities such as the call openings and closings display similar coordination and ritualisation as that observed in other languages? * Does the language seen as a cultural tool reflect a different orientation towards such activities? * What strategies do telephone agents and (prospective) clients employ to obtain a sale and either procure the best value for money or obviate it, respectively? And, what role does intercultural communication play in the construction of these practices?

Mediated Business Interactions: Intercultural Communication Between Speakers of Spanish

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Hardback by Rosina Márquez Reiter

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This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of... Read more

    Publisher: Edinburgh University Press
    Publication Date: 07/07/2011
    ISBN13: 9780748637201, 978-0748637201
    ISBN10: 0748637206

    Number of Pages: 234

    Non Fiction , Business, Finance & Law

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    Description

    This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of Spanish from different Spanish-speaking countries with a view to informing our understanding of intercultural communication in a contemporary business environment. Using elements of pragmatics with tools from conversation analysis, the book examines the various activities that telephone conversationalists engage in to supply and demand a service over the phone through the mediational means of Spanish by addressing the following questions. * Do speakers of Spanish display similar communicative practices as those observed in other languages when requesting and being offered a service over the phone? * Do specifically located activities such as the call openings and closings display similar coordination and ritualisation as that observed in other languages? * Does the language seen as a cultural tool reflect a different orientation towards such activities? * What strategies do telephone agents and (prospective) clients employ to obtain a sale and either procure the best value for money or obviate it, respectively? And, what role does intercultural communication play in the construction of these practices?

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