Description

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

Important topics covered include:

  • The national news
  • Interviews
  • Free publicity
  • Writing news releases
  • Avoiding common media mistakes
  • Handling negative publicity
  • Responding to reporters
  • Employee engagement
  • Media coverage
  • Online pressrooms
  • Radio and TV exposure
  • Strategic partnerships
  • Hotsheets
  • Media databases
  • Special events
  • Media buyers
  • Media archives
    Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts

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£55.00

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Usually despatched within 5 days
Paperback / softback by Scott C. Stevenson

1 in stock

Short Description:

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 09/07/2013
    ISBN13: 9781118693001, 978-1118693001
    ISBN10: 1118693000

    Number of Pages: 52

    Non Fiction , Business, Finance & Law

    Description

    Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

    Important topics covered include:

    • The national news
    • Interviews
    • Free publicity
    • Writing news releases
    • Avoiding common media mistakes
    • Handling negative publicity
    • Responding to reporters
    • Employee engagement
    • Media coverage
    • Online pressrooms
    • Radio and TV exposure
    • Strategic partnerships
    • Hotsheets
    • Media databases
    • Special events
    • Media buyers
    • Media archives
      Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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