Description

The economic principles of print, film, and recording media

Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.

Media Economics: Understanding Markets, Industries and Concepts

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£58.95

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Paperback / softback by Alan B. Albarran

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Short Description:

The economic principles of print, film, and recording media Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 01/05/2002
    ISBN13: 9780813821245, 978-0813821245
    ISBN10: 081382124X

    Number of Pages: 240

    Non Fiction , Dictionaries, Reference & Language

    Description

    The economic principles of print, film, and recording media

    Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.

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