Description

The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something – injecting meaning and playfulness into a brand and creating a lasting impression.

Mascot: Mascots in Contemporary Graphic Design

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Paperback / softback by Jon Dowling

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Description:

The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote... Read more

    Publisher: Counter-Print
    Publication Date: 03/11/2022
    ISBN13: 9781915392046, 978-1915392046
    ISBN10: 1915392047

    Number of Pages: 176

    Non Fiction , Art & Photography

    Description

    The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something – injecting meaning and playfulness into a brand and creating a lasting impression.

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