Marktforschung

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by Henning Kreis Short Description:

Einführung.- Grundlagen.- Explorative Untersuchungen mit qualitativen Methoden.- Querschnittsuntersuchungen.- Längsschnittuntersuchungen.- Experimentelle Untersuchungen und Markttests.- Deskriptive Datenanalyse.- Schlüsse auf Grundgesamtheiten.- Multivariate Analyseverfahren.- Forschungsethik... Read more

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Publisher: Springer Gabler
Publication Date: 8/28/2024
ISBN13: 9783658444556, 978-3658444556
ISBN10: 365844455X

Non Fiction , Business, Finance & Law