Description

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

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£33.99

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Paperback / softback by Claire Brooks

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We are living in an age of continual motion and change, and as a result traditional strategy planning has become... Read more

    Publisher: Kogan Page Ltd
    Publication Date: 03/08/2016
    ISBN13: 9780749477547, 978-0749477547
    ISBN10: 0749477547

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

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