Description

Book Synopsis
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield.

Table of Contents
2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.

Marketing Warfare

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    £18.99

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    RRP £19.99 – you save £1.00 (5%)

    Order before 4pm tomorrow for delivery by Tue 28 Jul 2026.

    A Paperback / softback by Al Ries, Jack Trout

    2 in stock

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      Publisher: McGraw-Hill Education - Europe
      Publication Date: Publication Date: 16/12/1997
      ISBN13: 9780070527263, 978-0070527263
      ISBN10: 0070527261
      Also in:
      Business, Finance & Law Business and Management Business strategy

      Description

      Book Synopsis
      You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield.

      Table of Contents
      2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.

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