Description

Book Synopsis
From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age.

Table of Contents
Foreword By: Sir. George Bull.

Introduction.

The Twentieth Century Perspective of Marketing Skills and Competencies.

The Customer Relationship Marketer.

The Media Marketer.

The Supply Chain Marketer.

The Knowledge Marketer.

The Partnership Marketer.

The Metrics Marketer.

Appendix: Skills Level Analysis Process.

Index.

Marketing Unwrapped

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    A Paperback / softback by Ray Perry

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 12/09/2001
      ISBN13: 9780471486947, 978-0471486947
      ISBN10: 0471486949

      Description

      Book Synopsis
      From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age.

      Table of Contents
      Foreword By: Sir. George Bull.

      Introduction.

      The Twentieth Century Perspective of Marketing Skills and Competencies.

      The Customer Relationship Marketer.

      The Media Marketer.

      The Supply Chain Marketer.

      The Knowledge Marketer.

      The Partnership Marketer.

      The Metrics Marketer.

      Appendix: Skills Level Analysis Process.

      Index.

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