Description

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Marketing Tourism Destinations: A Strategic Planning Approach

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£92.66

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Hardback by Ernie Heath , Geoffrey Wall

1 in stock

Short Description:

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 05/03/1992
    ISBN13: 9780471540670, 978-0471540670
    ISBN10: 0471540676

    Number of Pages: 240

    Non Fiction , Business, Finance & Law

    Description

    Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

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