Marketing Theory: Evolution and Evaluation

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Paperback / softback by Jagdish N. Sheth , David M. Gardner Short Description:

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 05/10/1988
ISBN13: 9780471635277, 978-0471635277
ISBN10: 0471635278

Number of Pages: 256

Non Fiction , Business, Finance & Law