Marketing Theory: A Student Text
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Paperback / softback by Michael J Baker , Michael Saren
Short Description:
Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and... Read more
Publisher: Sage Publications LtdPublication Date: 30/05/2016
ISBN13: 9781473904019, 978-1473904019
ISBN10: 1473904013
Number of Pages: 544