Description

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Marketing Strategy: A Decision-Focused Approach

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£170.70

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Usually despatched within 12 days
Paperback / softback by Orville Walker , John Mullins

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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case... Read more

    Publisher: McGraw-Hill Education - Europe
    Publication Date: 16/03/2013
    ISBN13: 9780078028946, 978-0078028946
    ISBN10: 0078028949

    Number of Pages: 384

    Non Fiction , Business, Finance & Law

    Description

    Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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