Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

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Paperback / softback by Alan R. Andreasen Short Description:

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 18/10/2002
ISBN13: 9780787964191, 978-0787964191
ISBN10: 0787964190

Number of Pages: 304

Non Fiction , Business, Finance & Law