Description

Book Synopsis

The latest edition of the leading and internationally bestselling text on marketing planning

In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.

The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:

  • A best-practice, step-by-step process for coordinating marketing strategy and planning
  • Methods to create powerful, differentiated value propositions
  • Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits

Marketing Plans

    Product form

    A Paperback by Dave Chaffey

    £31.99

    Includes FREE delivery

    RRP £39.99 – you save £8.00 (20%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher John Wiley & Sons Inc
      Published 3/21/2024
      ISBN-13 9781394177103
      978-1394177103
      ISBN-10 1394177100
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis

      The latest edition of the leading and internationally bestselling text on marketing planning

      In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.

      The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:

      • A best-practice, step-by-step process for coordinating marketing strategy and planning
      • Methods to create powerful, differentiated value propositions
      • Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits

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