Description

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci���s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

Marketing Management

Product form

£57.72

Includes FREE delivery
Usually despatched within 3 days
Paperback / softback by Dawn Iacobucci

1 in stock

Description:

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci���s MARKETING MANAGEMENT, 6E presents an intriguing, guiding... Read more

    Publisher: Cengage Learning, Inc
    Publication Date: 02/08/2021
    ISBN13: 9780357635087, 978-0357635087
    ISBN10: 0357635086

    Number of Pages: 336

    Non Fiction , Business, Finance & Law

    Description

    Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci���s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account