Description

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Marketing Competences and Strategic Flexibility in China

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Hardback by Y. Wang , R. Li-Hua

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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business... Read more

    Publisher: Palgrave Macmillan
    Publication Date: 01/12/2006
    ISBN13: 9780230013506, 978-0230013506
    ISBN10: 0230013503

    Number of Pages: 261

    Non Fiction , Business, Finance & Law

    Description

    Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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