Description

Book Synopsis
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

Marketing and Social Media: A Guide for

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    £999.99

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    A Paperback / softback by Lorri Mon, Christie Koontz

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      Publisher: Rowman & Littlefield
      Publication Date: Publication Date: 07/12/2020
      ISBN13: 9781538142950, 978-1538142950
      ISBN10: 1538142953
      Also in:
      Business, Finance & Law Management and management techniques Dictionaries, Reference & Language Library, archive and information management Museology and heritage studies

      Description

      Book Synopsis
      This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

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