Description

Book Synopsis
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

Marketing and Social Media: A Guide for

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RRP £42.00 – you save £4.20 (10%)

Order before 4pm today for delivery by Mon 12 Jan 2026.

A Paperback / softback by Lorri Mon, Christie Koontz

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    View other formats and editions of Marketing and Social Media: A Guide for by Lorri Mon

    Publisher: Rowman & Littlefield
    Publication Date: 07/12/2020
    ISBN13: 9781538142950, 978-1538142950
    ISBN10: 1538142953
    Also in:
    Management and management techniques Library, archive and information management Museology and heritage studies

    Description

    Book Synopsis
    This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

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