Description

Book Synopsis
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

Marketing and Social Media: A Guide for

    Product form

    A Paperback / softback by Lorri Mon, Christie Koontz

    £999.99

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      Book details

      Publisher Rowman & Littlefield
      Published 7 December 2020
      ISBN-13 9781538142950
      978-1538142950
      ISBN-10 1538142953
      Also in:
      Business, Finance & Law Management and management techniques Dictionaries, Reference & Language Library, archive and information management Museology and heritage studies

      Description

      Book Synopsis
      This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

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