Description

Book Synopsis

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.

This second edition has been updated to include:

â A new chapter on visitor management that includes a section on crisis and disaster management

â New material on destination leadership and coordination

â New and revised content on digital marketing

â New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.

It is illustrated in full colour and packed with features to enc

Marketing and Managing Tourism Destinations

    Product form

    A Paperback by Alastair M. Morrison

    £69.21

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    Order before 4pm today for delivery by Wed 30 Sep 2026.

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      Book details

      Publisher Taylor & Francis
      Published 9 June 2018
      ISBN-13 9781138897298
      978-1138897298
      ISBN-10 1138897299
      Also in:
      Hospitality, sports and leisure industries

      Description

      Book Synopsis

      Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.

      This second edition has been updated to include:

      â A new chapter on visitor management that includes a section on crisis and disaster management

      â New material on destination leadership and coordination

      â New and revised content on digital marketing

      â New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.

      It is illustrated in full colour and packed with features to enc

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