Marketing and Finance: Creating Shareholder Value

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Paperback / softback by Malcolm McDonald , Brian D. Smith Short Description:

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 23/08/2013
ISBN13: 9781119953388, 978-1119953388
ISBN10: 1119953383

Number of Pages: 288

Non Fiction , Business, Finance & Law