Description

Book Synopsis
While computer-aided design and other technologies are helping businesses achieve a high level of customer satisfaction at a low cost, the implications of these efforts for product lines, distribution and promotion strategies, manufacturing technologies, and operations controls remain unclear.

Table of Contents
Foreword.

Preface.

Acknowledgments.

INTERFACES AND DECISIONS IN AN ENTERPRISE.

Domain and Process Views of an Enterprise.

Manufacturing Marketing Interface.

Knowledge Organization for Domain Decisions.

PRODUCT DESIGN AND TIME-TO-MARKET.

Marketing Approaches to Product Design.

Design Engineering.

Concurrent Mapping of Product Features.

Product Platform and Variety.

Product Realization.

SUPPLY CHAINS AND RESPONSIVE MANUFACTURING.

The Extended Enterprise: A Supply Chain Perspective.

Electronic Chains of Suppliers and Customers.

Supply Chain Models.

Responsive Manufacturing.

Subject Index.

Author Index.

Market Driven Enterprise Product Development

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    A Hardback by Amiya K. Chakravarty

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      Publisher: John Wiley & Sons Inc
      Publication Date: 27/02/2001
      ISBN13: 9780471244929, 978-0471244929
      ISBN10: 0471244929
      Also in:
      Organizational theory and behaviour Production and quality control management Mechanical engineering and materials

      Description

      Book Synopsis
      While computer-aided design and other technologies are helping businesses achieve a high level of customer satisfaction at a low cost, the implications of these efforts for product lines, distribution and promotion strategies, manufacturing technologies, and operations controls remain unclear.

      Table of Contents
      Foreword.

      Preface.

      Acknowledgments.

      INTERFACES AND DECISIONS IN AN ENTERPRISE.

      Domain and Process Views of an Enterprise.

      Manufacturing Marketing Interface.

      Knowledge Organization for Domain Decisions.

      PRODUCT DESIGN AND TIME-TO-MARKET.

      Marketing Approaches to Product Design.

      Design Engineering.

      Concurrent Mapping of Product Features.

      Product Platform and Variety.

      Product Realization.

      SUPPLY CHAINS AND RESPONSIVE MANUFACTURING.

      The Extended Enterprise: A Supply Chain Perspective.

      Electronic Chains of Suppliers and Customers.

      Supply Chain Models.

      Responsive Manufacturing.

      Subject Index.

      Author Index.

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