Description
Book SynopsisWith the rise of China in the world economy, businesses from all over the world have moved to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Xiaowen Tian presents a practical guide to major managerial issues faced by foreign investors in the China market. These issues are analysed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. Featuring up-to-date case studies, figures, tables, and coverage of new and expanded topics, this second edition can be used as a textbook for undergraduate and postgraduate programmes in international business or other management disciplines, as well as in executive training programmes.
Trade Review'In this much revised second edition Xiaowen Tian builds on the success of the first edition and brings the exciting story of managing international business in China up to date. The rise of China is the key story in the global economy in the twenty-first century and managing successfully there is a crucial factor for global companies. The Chinese economy, its regulatory systems, and its key growth paths change dramatically over time and a guide like this is an essential underpinning for understanding these developments. The book will be of interest to both practitioners and academics. It is an excellent source of material for planning business strategies in China and has excellent relevant teaching material. I can strongly recommend this book.' Peter J. Buckley, University of Leeds
Table of Contents1. Introduction; 2. Think strategically; 3. Look before you leap; 4. Select an entry mode; 5. Form an international alliance; 6. Protect intellectual property rights; 7. Negotiate with Chinese partners; 8. Marketing management; 9. Production operations management; 10. Human resource management; 11. Corporate finance issues; 12. Corporate social responsibility considerations; References; Index.
