Description

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

  • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
  • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
  • Discusses ways to maximize the use of social media and traditional media throughout the process
  • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
  • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Managing Corporate Social Responsibility: A Communication Approach

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£29.95

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Usually despatched within 5 days
Paperback / softback by W. Timothy Coombs , Sherry J. Holladay

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Short Description:

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 02/09/2011
    ISBN13: 9781444336450, 978-1444336450
    ISBN10: 1444336452

    Number of Pages: 194

    Non Fiction , Business, Finance & Law

    Description

    Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

    • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
    • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
    • Discusses ways to maximize the use of social media and traditional media throughout the process
    • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
    • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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