Description

Book Synopsis
Finalist in the Marketing - Branding category of the Goody Business Book Awards 2024 Boeing Max 737's twin crashes, Volkswagen's Dieselgate scandal, worms in Cadbury's chocolates, cyanide in Tylenol, the #MeToo movement In the past 2448 hours, chances are you have read about a brand believed to have transgressed in some part of the world. These and other transgressions real or perceived plague company brands and, as in the case of the #MeToo movement, human brands, routinely and globally. And they often come with serious consequences: consumer injury, billions of dollars in recovery and restitution, legal nightmares, bankruptcy, and damage to the brand. Despite their universal prevalence, negative outcomes, and the justified media frenzy around their occurrence, in-depth, thorough, and critical reflections on brand transgressions are scarce. Consequently, barring the lens of some quick-fix solution, managers lack a precise understanding of how to handle such potentially explosive si

Managing Brand Transgressions

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    A Paperback by Shailendra Pratap Jain

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    RRP £27.50 – you save £5.50 (20%)

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      Book details

      Publisher De Gruyter
      Published 1/22/2024
      ISBN-13 9781501521089
      978-1501521089
      ISBN-10 150152108X
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis
      Finalist in the Marketing - Branding category of the Goody Business Book Awards 2024 Boeing Max 737's twin crashes, Volkswagen's Dieselgate scandal, worms in Cadbury's chocolates, cyanide in Tylenol, the #MeToo movement In the past 2448 hours, chances are you have read about a brand believed to have transgressed in some part of the world. These and other transgressions real or perceived plague company brands and, as in the case of the #MeToo movement, human brands, routinely and globally. And they often come with serious consequences: consumer injury, billions of dollars in recovery and restitution, legal nightmares, bankruptcy, and damage to the brand. Despite their universal prevalence, negative outcomes, and the justified media frenzy around their occurrence, in-depth, thorough, and critical reflections on brand transgressions are scarce. Consequently, barring the lens of some quick-fix solution, managers lack a precise understanding of how to handle such potentially explosive si

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