Description

The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders

What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.

Management of Art Galleries

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Paperback / softback by Magnus Resch

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The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders... Read more

    Publisher: Phaidon Press Ltd
    Publication Date: 13/07/2018
    ISBN13: 9780714877754, 978-0714877754
    ISBN10: 0714877751

    Number of Pages: 152

    Non Fiction , Art & Photography

    Description

    The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders

    What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.

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