Description

This book explores the relationship between the management of creativity and creative approaches to management.
  • Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
  • Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  • Draws on the practical experience of individuals working in the creative industries.
  • Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

Management and Creativity: From Creative Industries to Creative Management

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£30.00

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Paperback / softback by Chris Bilton

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Short Description:

This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 21/08/2006
    ISBN13: 9781405119962, 978-1405119962
    ISBN10: 1405119969

    Number of Pages: 224

    Non Fiction , Business, Finance & Law

    Description

    This book explores the relationship between the management of creativity and creative approaches to management.
    • Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
    • Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
    • Draws on the practical experience of individuals working in the creative industries.
    • Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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