Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
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Paperback / softback by Malcolm McDonald , Grant Oliver
Short Description:
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many... Read more
Publisher: Kogan Page LtdPublication Date: 03/10/2018
ISBN13: 9780749481766, 978-0749481766
ISBN10: 0749481765
Number of Pages: 256